Mr. Andrzej runs a company that produces custom-made windows. There are 847 separate offers on Allegro: each is a different variant of dimensions, color, muntins, and glass package. When he changed the price list for 5%, he manually updated 200 offers and forgot about the rest. For two weeks he sold at the old prices. When a customer bought a window in his own store, the last of which he had previously sold via Allegro, he received a return and a negative opinion. This is not a story about indiscipline. This is a story about the lack of a system.<\/p>\n\n\n\n
Allegro was designed for products that exist as ready-made SKUs: this specific model, this color, this size. Variants can be grouped in one ad, but the limit is 500 combinations. For a simple product with two parameters, this is enough. For a configurable product, where the customer chooses from several dimensions, several colors, and several additional options, it ends quickly.<\/p>\n\n\n\n
The \u201eforced\u201d solution means hundreds of separate advertisements. Each has its own sales history, its own reviews, its own ranking. When you want to change the price list or description, you must do it in each of them separately. When one variant runs out of stock, you need to manually update the stock. And when you add a new variant, you create a new ad from scratch, without history and without position in the search engine.<\/p>\n\n\n\n
In addition, there is an Allegro commission, usually 7-9% on the selling price depending on the category. If you use the same price as in your own store, each transaction via Allegro is less profitable by this commission. If you raise prices manually, sooner or later you will forget to update the next time your base price list changes.<\/p>\n\n\n\n
The solution is not to organize Excel better. The solution is one system that knows your product catalog, configuration rules and pricing rules, and then \u201espeaks\u201d to each sales channel separately in its language. Allegro gets what the Allegro API expects. Your own store receives the product in the WooCommerce format. The B2B portal sees a price list with customer discounts. Each channel has an up-to-date version of the same truth.<\/p>\n\n\n\n