Answer the four questions step by step – you will see the cost range only at the end, without amounts for individual choices.
You are going through Four multiple-choice questions. With options We do not show amounts – the indicative price range only appears after the final response. The calculation logic corresponds to the same module matrix (3D, stack, offer package, PDF), just without the „price list” during the steps.
Still This is not a commercial offer – A full quote requires discovery based on your rules, data, and integrations.
Answer four short yes/no questions. Do not show any amounts with any answer. – The approximate range will only appear at the end.
An interactive model in the browser (e.g., WebGL) usually increases the scope of work compared to a 2D layout alone.
It's about the architecture's starting point – from a quick start to greater flexibility with complex logic.
Path analytics, offer preview and versioning, leads, discounts, sales representative dashboard.
Generating a PDF from selected options is a separate cost layer compared to the configuration on the page itself.
Below is a summary of your responses (still without breaking down into price points during the steps).
The range is just an estimate – after a brief discovery, we can provide a concrete quote for your scope.
The final scope depends on the number of business rules, data quality, and integration scope. An accurate estimate requires a brief discovery.
We will attach your answers from the estimator and the displayed ranges to the submission. We will get back to you with a proposal for the next steps and the scope of discovery.
A product configurator is more than just a „calculator on a website” today. Customers choose variants, see the results of their choices, often see the price or a range immediately, and finally send an inquiry with a complete specification. For a company, this means less manual work during the initial contact, fewer errors in quotes, and a shorter path from interest to a sales conversation with context. We describe the full definition, types of tools, and criteria for „is it worth it” in the guide: What is a Product Configurator? A Complete Guide.
The implementation cost is never just a single number from a price list. It consists of several layers that build upon each other: how complex is the product model and business rules, whether you need a 3D layer, how deep the integrations with CRM or ERP should be, whether the offer should be generated as a PDF with versioning, whether the salesperson should have a panel for leads and discounts, and the cost of maintenance and infrastructure over time. The narrower the scope – e.g., presenting variants with simple pricing – the lower the range. The broader the process – from configuration to PDF, leads, analytics, and a team panel – the higher the budget, but also the greater the potential return in terms of conversion and lead quality.
In practice, teams often face a choice: a quick start on WordPress with a well-defined scope, or a dedicated stack when the logic grows, integrations increase, and performance and security requirements are higher. The difference isn't just about „the technology itself,” but also about how you later develop rules, version offers, automate the work of salespeople, and connect with product truth source systems. A well-designed internal estimator – like the one below – also serves sales and marketing: it allows you to combine variants with or without an analytics package, with or without a PDF, in minutes, without going through the entire analytics document for every client conversation.
The greatest cost is usually hidden where product rules are scattered: in the heads of salespeople, in spreadsheets, in emails. A configurator forces the formalization of these rules – exclusions, dependencies, discounts, role permissions – and this is the work that determines a large part of the budget, regardless of whether the interface is „pretty.” Simultaneously, the quality of product data (whether variants, prices, and descriptions are consistent within a single system) determines how many discovery and implementation iterations will be needed before the tool can be safely released into production.
Integrations with CRM, ERP, PIM, or external partner APIs typically increase in cost with the number of systems and the level of synchronization – not just a „one-time patch,” but rather maintaining compatibility with changes on both sides. The quoting layer (PDF, customer quote preview, legal consents, possibly signature) is a separate cost item: sometimes a subscription to a quoting tool provider, sometimes a template implemented once and developed internally. The 3D/WebGL layer – the number of visual variants, model detail, performance on mobile devices – increases the effort for modeling, texture optimization, and testing. Finally, infrastructure (hosting vs. cloud), compliance, logs, backups, and availability are items that appear in TCO as ongoing costs, not just on the initial project invoice.
More on numbers, ranges, and ROI models: How much does a configurator cost? Realistic price ranges and what influences the price. Comparison of Approaches Configuration tool custom vs. ready-made CPQ vs. template. Typical implementation risks: 5 most common problems when implementing a configurator.
Internally, we use the „Pricing Configurators” module matrix. Rows EASY, MID i HARD describing the project's complexity scale: the number of rules and integrations, customer self-service expectations, the level of the administrative panel, and security requirements. This is not a ranking of „who has better code,” but an approximation of how many layers of tools and organization must work together for the configurator to be useful in sales, not just a demo on a landing page.
Level EASY it corresponds to a quick start and a lower entry threshold: often WordPress, basic PDF (e.g., via a plugin), ad analytics via GTM, AI-supported translations with separate setup costs and tool subscription, PDF generation from offers in a subscription model (e.g., JSON HUB), technical maintenance included, infrastructure costing hundreds of PLN annually for typical WordPress hosting. A 3D module is usually not included at this level in a meaningful way – either not at all, or symbolically, because the cost of a meaningful 3D layer exceeds the „quick” implementation assumptions.
MID This is a greater responsibility: PDF as a clear cost item, integrations with campaigns, AI in translations, choice of PDF generation model (subscription vs. one-time template), cloud costs (e.g., AWS) and related services, extended CMS, customer logins, security calculated as a percentage of project value, usable 3D for the end-user, integrations with external APIs – often costed per integration. „Adding” more columns from the matrix quickly pushes the total up; hence the wide range in this segment.
HARD It's approaching the enterprise world: a similar set of modules as in MID, but with a stronger emphasis on security, more complex 3D and logic, higher infrastructure and maintenance costs, and greater investment in discovery, regression testing, and SLAs. This is the natural level for organizations that have an established source of truth for the product in their ERP or PIM and cannot afford to have the on-site configurator diverge from what can actually be produced and priced.
Before diving into detailed pricing with a supplier, it's worth having a short list of questions in mind: how many rules and exceptions does the configurator need to handle, is the product data already in the system, how many integrations are necessary from day one, do you need offer versioning and customer preview, what maintenance model (percentage of project vs. retainer) is acceptable, and do you need a 3D layer at a marketing or sales-technical level. Below is a summary in bullet points – still a concise version, but convenient for discussion during a team meeting.
The actual TCO of a configurator is always a mix one-time deployment with costs currentPDF tool subscription, AI translation fee, cloud infrastructure, maintenance, and event tagging campaigns – the latter are not „costs of the configurator itself,” but without them, you can't calculate the ROI of the configuration. That's why within internal budgets, you often see „one-time” and „monthly” items side-by-side – it's not a contradiction, but a fuller picture.
At the top of the page, you scroll through four closed questions (one answer per step). With no option do we show the amount - the point is, that you should first determine the solution profile (2D vs 3D, WordPress vs dedicated stack, extended offer package, PDF generation), and only then see Indicative range in PLN on the summary screen. This is a consciously simplified model: it reflects the same cost rows as in the modules matrix, but does not replace discovery conversations or rule and data audits.
Result from the estimator order of magnitude for budget planning and priorities, not a commercial offer. If the range is higher than you assumed, it often means the mental scope of the project was closer to MID/HARD than EASY – or that the implementation needs to be broken down into phases. If it's lower, it's still worth verifying if you're not overlooking critical integrations or data quality issues that will inevitably surface in a real tender. In both cases, the next natural step is a brief discovery phase: only then can you turn an estimate into a concrete offer and schedule.