Three service lines that turn a distributed sales process into a single, countable system — from in-browser bidding to AI deployments that make money for your team.
See how many of these you have. Each one represents a specific bottleneck that can be fixed.
The level of chaos increases as the number of salespeople grows. The configurator handles this task without taking up their time, and the customer receives the price, specifications, and compatibility information directly.
Every change to a variant = a new calculation, a quote as a PDF, and no consistent template. Automated quoting reduces this to 2 minutes.
A salesperson repeats the same thing 50 times a month instead of closing the sale. That’s time that’s never coming back.
Without a process for acquiring new customers, you’re creating a hole at the top of your sales funnel. Ads + landing page + CRM together form a system, not chaos.
A customer makes a purchase → and then disappears from the radar. No data for upselling, no relationship. A customer-focused app closes this gap.
No documentation = every departure means 2–3 months of lost productivity. Processes documented in tools, not in people’s heads.
Every time-consuming task a salesperson performs can be automated. Our four product lines = four types of multipliers.
The customer chooses the option themselves, checks compatibility, and generates a PDF. The sales representative doesn't join the conversation until that are ready for purchase.
Every change to a variant: a new quote, customer-specific discounts, the quote as a web page instead of a PDF. 2 minutes instead of 45.
We find places where AI really saves time and money: assistants, automation, integrations with your stack. Implementation in weeks, not months.
The customer bought a boiler controller, downloaded the app, and set it up himself, returns to the store Let's buy some more. Mobile app, IoT, B2B dashboard.
You work directly with the three founders, not with an account manager. From the initial conversation through analysis and architecture all the way to production code. You see who built what you’re buying.
He leads JSON Crew on the strategy and technology side—from the initial conversation with the client, through architecture, all the way to production code.
"First, I understand how the business works. Only then do I build a system to support it."
LinkedIn →
He is responsible for UX/UI, information architecture, and marketing—he makes sure that every zloty spent on sales delivers measurable results.
"In sales, what counts is what can be measured. We test what works before we spend a single zloty on advertising."
LinkedIn →
He manages operations and implementations—he ensures that every project actually makes it to production and doesn't just remain a presentation.
"Every project has to make it to production. A proof of concept in a presentation doesn't help anyone."
LinkedIn →Map of our process, implementations at real customers, industry insights and clickable demos — all available without login and form.
Interactive map of the B2B sales process. See step by step where leads are dying in your company — and what you can do about it.
See the map → 02_Insights and case studies on sales digitization: configurators, bidding, IoT, AI. Specific numbers from real implementations.
Read articles → 03_Implementations for manufacturers, distributors and service companies. Full descriptions with numbers, challenges and effects — no marketing cotton wool.
View Cases → 04_12 clickable demos — configurators, applications, calculators. You open it in a browser, check, go back. No login, no conversations.
Enter demo →I had the pleasure of working with this company, I have nothing to complain about, I will even say that I am surprised. I'm usually a mega-believer and there are many rounds of graphic design fixes, here there was only one round of minor changes. We made a page with a configurator together, the whole thing came down in about 9 weeks - which I think is a cool term. I recommend, I will probably come back and more topics!
The company comprehensively implements digital projects, taking full responsibility for the entire product development cycle:
For us, the company acts as a technological partner who not only programs, but also plans, advises and takes on the burden of technical decisions, which allows us to focus on business development.
Once deployed, the system works noticeably faster, and users immediately noticed the difference. A big plus for stability and refinement of details.
The cooperation was very concrete. First, they carefully analyzed the processes, then they proposed solutions that really accelerated the operation of the system.
The team covers the topic holistically, from concept to implementation. There was no need to keep an eye on the technical details, everything was on their side.
A big plus for the approach to UX and the logic of the system. There was no „let's do it because we can”, just a thorough rethinking of the user's structure and experience. The end result is fast, stable and legible even for non-technical people.
30 minutes. You’ll walk us through your process: sales reps, leads, quotes, and implementations. We’ll give you our honest opinion on whether a configurator, automated quoting, a lead generation system, or a custom client app makes sense for your business. After the call, you’ll receive a preliminary cost estimate and a decision on whether we’ll be able to help you.
We answer our customers' questions before they even ask them.
