JSON Crew. A software development company for businesses, where the product sales process begins with configuration and ends with a contract.
We develop software and design sales solutions for manufacturing and service compaNos. Our services include configurators, carmated quoting, lead generationeration, and custom applications.
Akpil, a manufacturer of agricultural machinery. The dealer network is supported by 8 sales representatives. 150 inquiries per week. 60% of them are the Same questions.
The customer asks if this harrow is compatible with his traCTOr. He asks how much it costs with attachments A and B. He asks if you have a version with a wider working width. The sales representative opens a catalog featuring dozens of machine models and hundreds of specifications. He checks for compatibility. He does the math. He sends the quote the next day. In the meantime, the customer asks the competition.
Every new sales representative receives the Same 150 inquiries per week. The Same 60% of questions require translation. The chaos only grows as the number of people increases.
Every salesperson has a 40-hour workweek. You can only scale up if you have a process that multiplies their work: the configurator translates the catalog for them, the carmated quoting system calculates discounts for them, and the system reminds them to follow up with the customer. 8 salespeople could work as 16if the system were to translate the catalog for them.
Four ways in which we multiply your team's time
Every time-consuming task a salesperson performs can be carmated. Our four product lines = four types of multipliers.
Configurator
The customer selects the option, checks compatibility, and generates a PDF. The sales representative only engages with customers who are ready to make a purchase.
Automated quoting
Every change to a variant: a new quote, customer-specific discounts, the quote as a web page instead of a PDF. 2 minutes instead of 45.
Lead generation
JSON Crew Package: Meta Ads + sales landing page + JSON Hub BASIC. Weekly meetings with specialists for 3 months.
Custom applications
The customer bought a boiler controller, downloaded the app, set it up themselves, and returned to the store to buy an additional accessory. Mobile app, IoT, B2B dashboard.
Six signs that are costing your business real money
See how many of these you have. Each one represents a specific bottleneck that can be fixed.
Configurator. Your sales representative only speaks with customers who are ready to buy
Customers choose the option themselves, check compatibility, see the price in real time, and generate a PDF—without having to wait for a quote the next day. Every industry has its own process: from firearms and cars (3D, GLB) to garages, cabins, and windows (2D, step-by-step).
JSON Hub: Automated Quoting. 2 minutes instead of 45.
A sales lead is added to the dashboard; the sales representative selects products from the catalog; the system calculates discounts for each customer; it generates a quote as a web page—not a downloadable PDF, but a link that the customer opens in a browser. The status, opens, and customer activity are all visible in one place.
Ads, landing pages, Customer Relationship Management: a complete system in 4 weeks
The Meta Ads package + a sales landing page + JSON Hub BASIC are all included. Plus, weekly meetings with JSON Crew specialists. The ad account and LP code are yours from day one.
Mobile application, B2B panel, IoT. So that the customer stays with you after the sale
A customer buys a physical product → downloads the app → sets it up, manages it, and purchases accessories. Or: Your dealer logs into the dashboard → views their catalog, places orders, and issues invoices. Custom software that bridges the gap between your product and the end user.
How much does each month of delay cost you?
This is not a rhetorical question. These are concrete numbers that you can count. Benchmarks calibrated to Harvard Business Review (Lead Response Management Study, 2011) i Salesforce State of SalesAs of May 2026.
Lost leads
Without carmatic assignment:leads are lost between the Customer Relationship Management and email. With 50 leads per month, each worth 5,00PLN 0 → 25,000–75,00PLN 0 lost every month.
Traders' time
Without digital bidding:per quote instead of 2 minutes. With 20 quotes × 3 salespeople: 15-30 hours lost time = 3,750–7,PLN 500 per month.
Wrong decisions
With a rough estimate:errors in forecasts. Decisions based on guesswork rather than data. Every resource allocation, promotion, or strategy is thousands of PLN missed opportunities.
Who will sit at the table with you
You work directly with the three founders, not with an account manager. From the initial conversation through analysis and architecture all the way to production code. You see who built what you’re buying.
Jędrzej Siewierski
"First, I understand how the business works. Only then do I build a system to support it."
LinkedIn
Maciej Ramus
"In sales, what counts is what can be measured. We test what works before we spend a single zloty on advertising."
LinkedIn
Bartholomew Kolodziejork
"Every project has to make it to production. A proof of concept in a presentation doesn't help anyone."
LinkedInWhat exactly do you get when you work with us?
We don’t sell “transformation.” We deliver concrete results: documentation, mentoring, post-implementation support, and open communication. No mandatory subscription, no “lock-in,” and no hidden costs.
Excellent communication and quick response times
A streamlined decision-making process: you ask a question, and you get an answer the Same day. Weekly status updates and a single team responsible for everything from strategy to implementation. You always know what stage the project is at.
Technical and Business Documentation
System architecture, design decisions, customer journey, integrations. Documented so that your team (or the next vendor) knows what works and why.
Team mentoring
Knowledge transfer to your team during implementation. We show you how the system works from the inside out. So you aren’t dependent on a single vendor.
Post-implementation care
We don’t disappear after implementation. We provide ongoing support, consultations, and joint planning for future iterations—all optional, if you need them. You choose the pace and level of involvement.
What can we do for you?
The customer sees a list of products but doesn't know what to choose. The configurator provides them with options, prices, and a PDF—all on their own, without having to wait for a sales representative.
View offer
Browser-based solution: no copy-pasting, no searching for old versions, no "I'll add the missing prices in a minute." Tailored to your catalog.
View offer
Don't want to wait 8 weeks for the first version? We're launching the hub this week. Get carmatic quotes in 2 minutes instead of 45.
Check JSON Hub
Not getting enough new customers? Meta Ads, a sales-focused landing page, and JSON Hub BASIC are all included. Plus, weekly meetings with specialists for 3 months.
See the Lodge
A customer buys a product and then disappears off the radar. A mobile app, IoT solution, or dealer dashboard to keep them engaged. Live at KG: 12,000+ devices.
KG case study
Traditional sales methods and PDF materials have their limits. You need a place where customers can go on their own and make a purchase without you being there.
View offer
Automated sales, product demonstrations, and customer service, around the clock. A fully functional 24/7 service center, without the need for additional staff.
View offer
The customer not only hears the offer, but also sees it and helps shape it. The meeting is where the truth comes out. This is where a decision is made—or put off until later.
View offerWhat we've done so far
Three real-world implementations. Public data; clients to be concompaNosed.
Virtual office space design for Colliers, a global commercial real estate agency. Three flagship implementations, integration with Power BI.
See the case study IoT · MobileGas boilers connected via the Smart Control app. Over 1,000 downloads on Google Play, 3-month implementation.
See the case study ConfiguratorReduction in the number of questions from customers after implementing the configurator. Customers find answers on their own, without calling.
See the case studyCompaNos that are already building with us
Manufacturers, distributors, and service providers who have implemented a configurator, carmated quoting system, mobile app, or lead generationeration system with us.
What Really Works in Sales Transformation
Process analyses, case studies, lessons learned from implementations. No clickbait, no "10 ways to get more leads."
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Read the articleListen to our conversations
Interviews with founders, AI/carmation education, implementation case studies. Main format: 22–42 minutes, two-person talking head.
IT Contract for Application Development: A Guide for Businesses to Help You Avoid Misyeses!
Watch on YouTube
Real IT Blunders: From Data Loss to Poor Hiring Decisions
Watch on YouTube
Without carmation, you’ll be left behind—an interview with GO! Express & Logistics
Watch on YouTube
5 Tools to Boost Sales
Watch on YouTube
It's time to finally ditch your phone from your marketing strategy
Watch on YouTube
What determines a good rental today? Tenant customer experience in 2026
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Does the construction industry not want digitalization?
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Can your startup work like a corporation?
Watch on YouTubeTell us where your sales are dropping off
30 minutesuteses. You’ll walk us through your process: sales reps, leads, quotes, and implementations. We’ll give you our honest opinion on whether a configurator, carmated quoting, a lead generationeration system, or a custom client app makes sense for your business. After the call, you’ll receive a preliminary cost estimate and a decision on whether we’ll be able to help you.
30 minutesuteses. No strings attached.
No. It's a qualifying interview to see if we can help.
No. After the interview you will get a recommendation, the decision is yours.
All the better. That's exactly the kind of process we implement - tailored to your business.
Typeical questions and objections
We answer customer questions before they ask them
The cost depends on the scope of implementation - from process diagnosis to full system transformation. At the first conversation (free of charge) we will define the scope and give a specific quote. Rule of thumb: first decisions, then budget. No commitments.
Not always. We integrate what you have if it works. Often the problem is not the system, but the processes. If the system is blocking scaling, we will suggest a change, but we determine business decisions first, then technical ones.
Traditional Customer Relationship Management is a lead management dashboard: pipeline, labels, status. But when it's time to create an offer, you still open Word, copy from last quarter, and manually calculate discounts. JSON Hub connects leads with carmatic bidding. Offer in 2 minutes instead of 30-45. This is a Customer Relationship Management add-on, not a replacement.
Salespeople don't resist processes, just changes without meaning to. If the system makes things easier (carmatic reminders, less manual typing), resistance disappears. We implement with team participation, training, feedback. The responsibility for implementation lies with us.
All the better. That's exactly the kind of process we implement - tailored to your business, not "out of the box." First we understand how your sales work, then we design a system that supports that. Standard processes anyone can implement.
It depends on the scope. MVP Configurator for 8 weeks (Akpil, Forest, and PVC Windows received a functional tool at that time.) IoT or mobile app (such as KG Electronics), typically 3 months. A complete sales transformation (processes + quoting + configurator + integrations), 3–6 months. The first operational results (e.g., carmatic lead assignment) are visible as early as 2–4 weeks after launch. You don’t have to wait for the “end of the project.” We implement the solution iteratively, so you see results as we go.
Yes and no. You make strategic decisions, provide access to systems, attend sessions. We yese responsibility for the analysis, the design, the implementation, the result. You don't have to be a technology expert - we do it. You decide, we implement.