Configurator quote in 2 minutes

Check how much your configurator costs

Five questions about your product. Initial forks broken down into components.
You make money on it in 6-12 months. Your salespeople have evenings off, your customers shop alone at 3 a.m., and you handle 3x more sales without a new job.

Check the price in 2 minutes

No logging in · Initial pricing immediately · We only arrange an interview if you have a concompaNosed budget

✓ Product complexity How many variants you have and how dense the network of dependencies is (dozens / dozens / hundreds) - this has the greatest impact on the scope.
✓ 3D Visualization Should the client rotate the product in the browser (Three.js) - adds „wow” but expands the budget.
✓ Technology and trading tools WordPress vs dedicated software, desktop for traders, generating PDF with the offer.
3 live configurators in the showroom to click without logging in
8 years in productions and B2B contracts on the Polish market
150+ implemented projects for Polish compaNos
136 pages of the PDF catalog transferred to
a single configurator (Akpil)
57 machine types in a single configurator
(Akpil, agricultural machinery)
4 interface languages
PL / EN / DE / FR
25+ compatibility and dependency rules
in a single engine (production example)

Did the estimator's range turn out to be higher than you expected? That's usually a sign that the project was closer to "MID" than "EASY" from the start. It's better to realize this now than after you've started the implementation.

CompaNos that start with too limited a scope often end up with a configurator that doesn’t support key business rules. Then they have to redesign the system, and the sales team continues to work manually with PDFs.

A company that understands the realistic scope of the project from the outset plans to implement it in phases: first the base version, then expansion with additional modules. This reduces risk and ensures that decisions are based on real-world usage data.

What's included in each difficulty level – EASY, MID, HARD

The estimator classifies your project into one of three complexity levels. Below is a list of what typically falls under each level and what does not—without breaking it down into specific amounts or hourly rates.

EASY
  • 2D Configurator / No 3D Preview
  • Rule engine: up to ~50 option entries and ~20 dependency rules
  • Implementation on WordPress or Headless with a CMS
  • Live quote or final quote after configuration
  • Contact form with email/Customer Relationship Management integration
  • CMS Panel: Edit options and prices yourself
  • 1 language version
  • Core integrations: webhook / REST to Customer Relationship Management

There is no: 3D module, PDF generator, dealer portal, ERP integration, multilingual support.

MID
  • Everything from EASY, plus:
  • Optional 3D module (GLB/GLTF, WebGL, 360-degree view)
  • PDF quote generator with branding and line items
  • Robust rules engine: 100+ options, conditional logsc
  • Multiple languages (TranslatePress or custom i18n)
  • Integration with a marketplace or Shopify
  • Dedicated server / VPS
  • Path analytics: steps, drop-offs, option popularity

There is no: a full-featured dealer portal, SAP-class ERP integration, and multi-tenant architecture.

HARD
  • Everything from MID, plus:
  • A complete 3D module with animations and models for each variant
  • Dealer/Partner Dashboard: Roles, Price Visibility, Discounts
  • Integration with an ERP, PIM, or warehouse management system
  • Offer versioning and configuration change history
  • Sales Dashboard: Leads, Stage, Value, Follow-ups
  • Dedicated scalable infrastructure (cluster, CDN)
  • Security audit included in the scope

Typeical customer: An export company with a dealer network, a manufacturer with a catalog of over 1,000 SKUs, and an enterprise with its own IT department.

5 Things That Really Drive Up the Cost of a Configurator

The estimator is based on four main cost faCTOrs. However, each of these faCTOrs has additional layers that have a real impact on the scope of the project.

01
3D Module

3D visualization is not an add-on, but a separate engineering layer. The GLB model must be optimized for WebGL, and each variant (color, accessory, material) requires its own rendering logsc. There are also issues regarding mobile performance and load times. That is why it is not typically included in the EASY 3D scope.

02
The complexity of business rules

You have 8 product options with 3 rules? That's EASY. Do you have 80 options, 40 dependency rules (if A + B, then C is blocked and the price increases by X%), regional validations, and exceptions for premium customers? That’s MID or HARD. We map out the rules during discovery—only then do we know how much space the rules engine will actually yese up.

03
PDF Generator

PDF is a standalone module: brand template, quote items, terms and conditions, signature, and document number. In more advanced implementations, it includes versioning, a preview before download, and the ability to mark quotes as drafts. It is a full-fledged system component, not just a minor add-on.

04
Sales Package

The end-user configurator is one thing. The sales representative dashboard—which displays all configurations, stages, notes, quote values, and follow-up statuses—is another fully-featured tool. Combined with JSON Hub, this part of the system generates the highest ROI for the sales department.

05
Third-party integrations

Any integration with a Customer Relationship Management (Pipedrive, HubSpot, Livespace), ERP (Comarch, Sage, SAP), a warehouse system, or a marketplace (Shopify, Allegro) is a separate technical project: authorization, data mapping, error handling, end-to-end testing. We price them per integration—because the time required depends on the quality of the API on the other end.

What the collaboration looks like, step by step

From the decision to “build a configurator” to its launch in production. No shortcuts—just a clear plan and well-defined steps.

1
Discovery (1–2 weeks)

A 30-minute kickoff call + 2–3 workshops with your team. We map out business rules, the product catalog, integrations, and the customer journey. The result: a scope specification, a phased timeline, and a detailed quote tailored to your project.

2
UX Design and Architecture (1–2 weeks)

We prepare wireframes of the steps, a decision-making flowchart, and a database and API design. Once approved, we move on to implementation. This ensures that the code is built based on approved specifications.

3
Development and Iterations (4–10 weeks)

We work in sprints, with a preview on the staging environment after each phase. You can test the solution as we go and provide feedback immediately, without having to wait for the project to be completed.

4
Testing and implementation (1 week)

We conduct regression testing, performance testing, and UAT in collaboration with your team. We implement the system into production with a rollback plan in place, and after launch, we train your team on how to use the CMS dashboard.

5
Maintenance and development (after launch)

After launch, we support the team with critical errors, security updates and backups. We plan the development of new functions in sprints so that you invest in what really supports sales.

How it worked out in practice: Akpil, agricultural machinery

The 136-page PDF price list has been transformed into a configurator with real-time pricing. The farmer submits a quote himself at 9:47 p.m. In the morning, the sales representative discusses the terms instead of explaining the basic specifications.
Zrzut ekranu konfiguratora Akpil

57 machine models. Over 30 optional equipment items for the flagship model. Dependency rules: GPS requires an AK computer; the tire roller unlocks the transport drawbar; seasonal packages have different price thresholds for dealers and end customers. The price is recalculated with every click.

4 languages available from the start: PL, EN, DE, FR. The CMS panel is managed directly by Akpil: change prices, add variants, disable seasonal options—no need to send us an invoice, no waiting.

A PDF generator that creates quotes in seconds. Every configuration is sent as a lead to the quote system with full context: what the customer selected, when, and from which channel. The sales representative doesn’t ask, “What are you looking for?”—they know the answer before they even pick up the phone.

“Pricing by the minute, not by the day. No runaway estimates. The sales rep only gets back to you when there’s something to discuss.”
From the Akpil / JSON Crew project case study

When a car configurator pays off—and when it’s not worth it

To be honest, the configurator isn't for everyone. Here are some signs that it makes sense—and that it doesn't.

✓ The configurator is useful when:

  • Salespeople spend more than 30% of their time answering basic questions about the product
  • It yeses 2–5 days from the initial inquiry to receive a quote—the customer goes to a competitor
  • You have 10 or more product variants with dependent options
  • You sell internationally—the customer wants to set it up in their own language without a sales representative
  • A PDF with pricing is a "living document"—it changes frequently, and updating it is a pain
  • You're building a dealer network and want every dealer to have up-to-date prices carmatically
Increase in INQUIRIES: 10–30%

✕ The configurator is useless when:

  • You have 1–3 product types with simple options—a landing page and a form are all you need
  • Sales are entirely based on relationships—the customer will call anyway, regardless of the tool
  • Prices are negotiated on a case-by-case basis with no set rules—every project starts from scratch
  • You don't have the resources to manage the product catalog in the CMS after launch
  • Your website isn't set up to convert sales—you need to start by laying the groundwork
  • You don't have a basic sales funnel or a simple sales/Customer Relationship Management process for managing customers

A simple ROI calculation: If a salesperson spends a significant portion of their week repeatedly explaining options and performing manual calculations, a configurator reduces this step to just a few minutes and streamlines the quoting process. The result is more time for sales calls, faster response times to inquiries, and fewer losses due to delays.

Frequently Asked Questions About the Estimator

This is the most common question. In practice, most algorithms can be expressed as a set of rules and relationships: if A and B, then X; if A and not B, then Y. Before providing a quote, we conduct a brief discovery phase, map out these rules, and use that information to provide a realistic scope for the project.

Yes—that's exactly what ours is Showroom: in the section /showroom/ You have access to, among other things, a 3D weapon configurator (WebGL, variants, pricing), 3D car configurator (GLB, estimation), a house configurator (steps, construction options, dynamic pricing), and a cost estimator. All of these demonstrate our production workflow—the Same code and the Same patterns that work for our clients. During the discovery phase, we can also show a live demo from the Akpil project.

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Describe your scope, and we'll outline the practical implementation steps and a recommended action plan.
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