Get a quote in 4 minutes instead of 3 hours. Customers see the price in real time, download the quote themselves, and call ready to talk. Your sales reps close deals instead of explaining the catalog.
Get a quote for your configurator →The salesperson spends 3 hours per quote instead of 4 minutes. He opens a 136-page price list, does the math in Excel, calls the manufacturer, and gets back to the customer two days later. In the meantime, the customer goes with the competition.
Presenting the offer using slides and PDFs. The client hears, „With the premium version, you get X,” but doesn’t see the results. These doubts lead to more meetings. The decision is put off because „I need to think it over.”.
Customers can’t quickly compare three options side by side. They have to request a new quote, wait, and make a phone call. The decision-making process can take anywhere from 5 minutes to 5 days and often ends without a decision being made.
The customer can’t see how changing the parameters affects the price. They have to wait for a new quote. The lack of immediate information delays the decision, especially in B2B sales, where price is one of the first questions asked.
Translating the same content over and over, checking prices, and writing quotes by hand instead of closing deals. With 4 salespeople × PLN 100/hour × 40% administrative overhead = PLN 180,000/year in costs due to disorganization.
The customer doesn't understand the product, so they're putting off the decision. 73% of potential customers drop out before the offer leaves the company (an anonymous PVC window manufacturer, 12 sales representatives, 200 requests for quotes per month).
Marek works in sales at a company that manufactures agricultural machinery—57 different models, with a 136-page price list, and prices ranging from 40,000 to over 200,000 PLN per unit. His sales representative receives 8 emails a week asking, „How much would a GEPARD DRILL with GPS cost?”. Each quote takes 3 hours: price list, Excel spreadsheet, phone call to the designer, checking dependencies, PDF.
This isn't just a theory. It's everyday reality for 80% Polish manufacturing companies with more than 10 employees. The difference between a product list and a configurator is the difference between „"I don't know what to choose"” a „"I know what I want"”.
The configurator does not replace a sales representative. It saves him from having to answer the same question eight times a week and only lets him join the conversation when there’s something to talk about: a specific configuration, a specific price, or a specific decision the customer has made.
The configurator is not an add-on to the site. This marks a shift in how customers discover a product, moving from "reading the description" to "experimenting with options". And that’s exactly what we’re doing. Anyway, see for yourself…
Three random demos from our showroom. You click, configure, check what the live product looks like at your customer's.
„Most companies are selling just like they did in 2005; salespeople spend their time explaining product specifications instead of closing deals. In 2026, customers don’t want to call just to find out how much something costs.”
Your sales rep should be an expert at closing deals, not at explaining the catalog. As long as they spend 40% of their time on administrative tasks, every new sales rep you bring on board won’t boost sales—it’ll just add to the chaos. You don't need more people. You need process.
A case study from Akpil, showing the situation before and after the configurator was implemented.
It's not a technical project. It's a transformation of the way products are presented.
We understand how your customer makes decisions. What questions they ask, in what order, and what holds them back. We don't start with the code; we start with a decision map.
We design the configurator interface and variant structure. Business decisions (which variants to show, which dependencies) are left to you, we translate them into the interface design.
Configurator interface, dependency rules engine (which variants to block, hide, require, automatically select), pricing logic. Technology: Next.js + PostgreSQL + Three.js for 3D.
The client configuration enters JSON Hub (or your CRM) as a lead with parameters. The price synchronizes with the price list, the PDF is generated automatically. No manual rewriting.
Tests using a real catalog, dependency validation, and sales team training (sales reps + panel administrators). Documentation to ensure you aren’t dependent on a single supplier.
The configurator is being deployed to the production environment. For the first four weeks, we’ll monitor real-time data: which options are selected, where customers drop off, and which parameters are preventing them from making a decision. We’ll optimize it together.
Five behavioral changes in sales, measurable as early as the first month after production launch.
The customer sets it up themselves; the system does the math. The sales representative only gets involved after the customer has made a decision—to close the deal, not to explain it.
The customer sees the result of each choice and the price in real time. They don’t put off their decision because there’s no reason to wait. More „yes” or „no” decisions in the first session.
PL / EN / DE / FR—just like at Akpil, with over 300 translation language pairs, a single source of truth. Sell to foreign markets without the cost of hiring a local sales representative.
The relationships between the options (block / hide / require / automatically select) stored in the system. Knowledge of prices no longer rests with a single person, is auditable.
Your dealer network logs in and views their offers and their customers' configurations. Role-based system (administrator / editor / dealer), instant access control.
Three random case studies from the portfolio JSON Crew. Each shows how a specific company has dealt with the offer chaos.
A 30-minute call with the founder of JSON Crew. Together we will check whether a configurator makes sense for your company: how much work it takes off your salespeople, how fast a client gets a quote instead of waiting two days, and when the system starts paying for itself.
We answer our customers' questions before they even ask them.
Product Configurator is a tool in which the customer builds the product from available variants on their own: they choose parameters, options and add-ons, and the system shows the result in real time (a 2D or 3D visualization) and calculates the price. In B2B sales it's not a gadget, it's a shift of work. Today your salespeople spend up to 40% of their time on quote admin; a configurator moves that work to the customer and does it without errors, at any hour, for an unlimited number of inquiries at once.
There is one solid reason: You shorten the path from interest to purchase. The longer a customer waits for a quote, the greater the chance that they’ll turn to a competitor in the meantime. The configurator cuts that time down from days to minutes.
What you actually get:
See how it works — we have showroom with working configurators, which you can browse through in real time before deciding on one for yourself.
„"Configurator" is not a single tool, but a family of solutions. The choice depends on the product, the customer, and what is to happen after configuration.
The customer views the product and customizes its elements (colors, modules, finishes) in a 2D visualization. This approach works well when a quick, clear presentation of options is needed without a full 3D model.
A product rendered in a browser, rotatable 360°, with materials and parts that can be swapped out in real time. Best for products where „seeing" means „understanding"—machines, gazebos, garages, furniture, and vehicles. You can find 3D examples in the showroom: 3D car configurator, garden gazebo configurator or Metal Garage Configurator.
The heart of sales: an engine that calculates the price based on the selected options and your rules—discounts, quantity thresholds, and relationships between components. This is where the configurator stops being just a „nice demo" and becomes automatic bidding system.
For complex products where not every option is compatible with every other option. The rules engine ensures that customers cannot configure something that cannot be manufactured—and suggests valid combinations. The more complex the catalog, the greater the value.
The biggest mistake is treating the configurator as a separate entity. Its true value becomes apparent when the customer's configuration flows on: It is entered into the CRM as a lead with specific details, the price is synchronized with the price list in the ERP, and a PDF quote is generated automatically. Instead of five tools and five invoices, you have a single, integrated process.
Here, this layer is most often held together by JSON Hub — our SaaS solution that combines a configurator, CRM, and quoting tools all in one place. But we don’t replace what’s already working for you: if you have your own CRM or ERP, the configurator integrates with it. We connect systems; we don’t make you get rid of them.
A realistic range for a well-designed B2B configurator is 49,000–89,000 PLN net, depending on the number of variants, the complexity of pricing rules, the scope of integration, and whether you need 3D. The price is driven primarily by: the number of parameters and dependencies, the depth of the pricing logic, and integrations with existing systems.
You don't start with an enterprise-level behemoth that costs hundreds of thousands. You start with MVP in 8 weeks — a working version that gets the job done, and you expand it in Phase 2, once it’s generating revenue. Want to estimate the scope for your product? Use Configurator Cost Estimator.
From the first conversation to production: 8 weeks. No "it depends" and no open bill for hours worked.
You'll usually have a working configurator on the staging environment after about 5 weeks—you'll see results before the project is even finished.
The companies that benefit the most are those from a configurable, variant-based product and sales where pricing requires expertise: machinery and equipment manufacturing, construction and building components, custom-made furniture, woodworking, electronics and IoT, vehicles and vehicle bodies, and modular systems. The common thread: a wide variety of options, pricing rules, and salespeople who currently calculate these figures by hand.
If your product is simple and has a single price, a configurator won't make much of a difference. If it has hundreds of combinations and "it depends" in every quote, that's exactly where it pays off.
We don't just tell you—we show you. Here are a few implementations that clearly illustrate the benefits of the configurator and automated quoting:
Would you like to see what the configurator would look like for your product? Schedule a free consultation—during our first meeting, we’ll define the scope and provide a specific quote. The rule is simple: decisions first, budget second.
