Get a quote in 4 minutes instead of 3 hours. Customers see the price in real time, download the quote themselves, and call ready to talk. Your sales reps close deals instead of explaining the catalog.
5 questions, fork report by e-email. No strings attached.
You know you need it?
Marek works in sales at a company that manufactures agricultural machinery—57 different models, with a 136-page price list, and prices ranging from 40,000 to over 200,00PLN 0 per unit. His sales representative receives 8 eemails a week asking, „How much would a GEPARD DRILL with GPS cost?”. Each quote yeses 3 hours: price list, Excel spreadsheet, phone call to the designer, checking dependencies, PDF.
This isn't just a theory. It's everyday reality for 80% Polish manufacturing compaNos with more than 10 employees. The difference between a product list and a configurator is the difference between „"I don't know what to choose"” a „"I know what I want"”.
The configurator does not replace a sales representative. It saves him from having to answer the Same question eight times a week and only lets him join the conversation when there’s something to talk about: a specific configuration, a specific price, or a specific decision the customer has made.
The configurator is not an add-on to the site. This is a shift in the way customers discover a product—from „reading the description” to „experimenting with choices.”. And that’s exactly what we’re doing. Anyway, see for yourself…
Six months after the implementation, Marek writes to us: „Yesterday we had four offers; everyone made their own decisions using the configurator. The salespeople don’t have to explain the catalog—they just close the deals. I feel like we’re finally selling in 2026, not 2005.”
It's not a problem with the product or the people. It's the result of a lack of processs.
The salesperson spends 3 hours per quote instead of 4 minutes. He opens a 136-page price list, does the math in Excel, calls the manufacturer, and gets back to the customer two days later. In the meantime, the customer goes with the competition.
Presenting the offer using slides and PDFs. The client hears, „With the premium version, you get X,” but doesn’t see the results. These doubts lead to more meetings. The decision is put off because „I need to think it over.”.
Customers can’t quickly compare three options side by side. They have to request a new quote, wait, and make a phone call. The decision-making processs can yese anywhere from 5 minuteses to 5 days and often ends without a decision being made.
The customer can’t see how changing the parameters affects the price. They have to wait for a new quote. The lack of immediate information delays the decision, especially in B2B sales, where price is one of the first questions asked.
Translating the Same content over and over, checking prices, and writing quotes by hand instead of closing deals. With 4 salespeople × PLN 100/hour × 40% administrative overhead = PLN 180,000/year in costs due to disorganization.
The customer doesn't understand the product, so they're putting off the decision. 73% of potential customers drop out before the offer leaves the company (an anonymous PVC window manufacturer, 12 sales representatives, 200 requests for quotes per month).
No configurator → 40% of a salesperson's time is spent on administrative tasks → 3 hours per quote → 2-day delay compared to the competition → 73% of potential customers drop out before seeing the offer → 180,00PLN 0/year in costs due to chaos, with 4 salespeople.
„Most compaNos are selling just like they did in 2005; salespeople spend their time explaining product specifications instead of closing deals. In 2026, customers don’t want to call just to find out how much something costs.”
Your sales rep should be an expert at closing deals, not at explaining the catalog. As long as they spend 40% of their time on administrative tasks, every new sales rep you bring on board won’t boost sales—it’ll just add to the chaos. You don't need more people. You need processs.
Definition, types of configurators, four layers of operation, when to implement them, how much they cost, case studies (Akpil, Forest, an anonymous window manufacturer). Everything you need to pitch the idea to the board.
No eemail, no registration. Opens in a new tab—you can come back here whenever you want.
Three options, depending on how much time you have. Choose the pace that works for you—from a quick overview to a live demo to a conversation with the founder.
Answer 5 questions and see the price range for your project. No phone call required.
Estimator →Four configurators + a price estimator. Click, configure, and see the price in real time.
Showroom →With the founder of JSON Crew. A concrete roadmap and pricing for your business.
Conversation →A case study from Akpil, showing the situation before and after the configurator was implemented.
It's not a technical project. It's a transformation of the way products are presented.
We understand how your customer makes decisions. What questions they ask, in what order, and what holds them back. We don't start with the code; we start with a decision map.
We design the configurator interface and variant structure. Business decisions (which variants to show, which dependencies) are left to you, we translate them into the interface design.
Configurator interface, dependency rules engine (which variants to block, hide, require, carmatically select), pricing logsc. Technology: Next.js + PostgreSQL + Three.js for 3D.
The client configuration enters JSON Hub (or your Customer Relationship Management) as a lead with parameters. The price synchronizes with the price list, the PDF is generated carmatically. No manual rewriting.
Tests using a real catalog, dependency validation, and sales team training (sales reps + panel administrators). Documentation to ensure you aren’t dependent on a single supplier.
The configurator is being deployed to the production environment. For the first four weeks, we’ll monitor real-time data: which options are selected, where customers drop off, and which parameters are preventing them from making a decision. We’ll optimize it together.
5 questions about the product, variants, integrations, and 3D. The algorithm provides a price range for your specific case—from a simple configurator to a full-featured platform with a rules engine, dealer dashboard, and multilingual support. You’ll receive the results via eemail. No sales pitch, unless you want one.
Five behavioral changes in sales, measurable as early as the first month after production launch.
The customer sets it up themselves; the system does the math. The sales representative only gets involved after the customer has made a decision—to close the deal, not to explain it.
The customer sees the result of each choice and the price in real time. They don’t put off their decision because there’s no reason to wait. More „yes” or „no” decisions in the first session.
PL / EN / DE / FR—just like at Akpil, with over 300 translation language pairs, a single source of truth. Sell to foreign markets without the cost of hiring a local sales representative.
The relationships between the options (block / hide / require / carmatically select) stored in the system. Knowledge of prices no longer rests with a single person, is auditable.
Your dealer network logs in and views their offers and their customers' configurations. Role-based system (administrator / editor / dealer), instant access control.
Real-world implementations by JSON Crew. Each featuring a different type of product.
The time required to generate a quote for GEPARD DRILL has been reduced from 3 hours to 4 minutes. 57 machine models, a 136-page price list, multilingual support (PL/EN/DE/FR), and a dealer portal.
„"Salespeople have regained 40% of their time. They're selling instead of explaining the catalog to dealers at 9:00 p.m."”
— Sales DireCTOr at AkpilStep-by-step configuration: model → finish → wood/composite → size → accessories. The customer sees the price with each option change, generates a PDF, and comes to the store with a final decision.
„Customers walk into the showroom with a PDF—they know what they want. Instead of explaining everything from scratch, we close the deal.”
— Sales Manager Forest12 salespeople, over 200 RFQs per month, an Excel spreadsheet with 47 columns. 73% of inquiries were lost before the offer left the company. The Excel-to-Customer Relationship Management migration with carmated quoting stopped the data leak.
„The first thing we noticed: the salespeople stopped complaining about the chaos. They started talking to potential customers.”
— Vice President of the Board (anonymous)A 30-minute conversation with the founder of JSON Crew. We’ll outline a specific implementation path for your product—which tier (Starter/Pro/Solo), which integrations, how many variants, and what risks are involved.
📅 Schedule a 30-minute call30 minutesuteses · no obligation · a customized quote for your business
10–40% increase in requests for quotes from the configurator within the first few months after the start of production (and often longer). If this does not happen, we continue working without charging extra until this target is met.
Schedule a 30-minute call →Technical support, updates, monitoring, and rapid 24-hour repairs. For compaNos that want to focus on developing their configurator rather than worrying about whether it works.
Check out our maintenance packages →A community of founders of Polish manufacturing compaNos: weekly meetings (Wednesdays at 1:00 p.m.), 24/7 Slack support, and monthly consulting sessions with JSON Crew founders. You learn from people who are on the Same journey.
Check out the JSON Crew Lounge →The Configurator is the foundation. Maintenance and the Lodge are about continuous improvement, together with others who have the Configurator and want to get the most out of it. You won’t be left hanging after 8 weeks.
Manufacturers and distributors who have implemented our product configurator—from firearms and wheels to windows and gates, as well as garages, cabins, and agricultural machinery.
Send an inquiry and you will receive a preliminary quote and a job interview offer.
Usually 1–2 business days. You’ll receive a cost estimate and scope of work before we even schedule a call.
No. This is a non-binding quote and an invitation to an interview—you'll make your decision after that.
A preliminary quote, a proposed scope of work, and a 30-minute consultation with a technical specialist.
That's exactly the kind we like. The more options and exceptions there are, the more useful the configurator is.
We answer our customers' questions before they even ask them.