Your customer configures the product.
Your sales rep starts selling.

There’s one hard reason: you shorten the path from interest to order. The longer a customer waits for a quote, the more likely they are to contact a competitor in the meantime. A configurator cuts that time from days to minutes.

What you get in practice:

• Less repetitive work for your sales reps – the system handles simple, standard quotes, and the team focuses on what needs a person: negotiating and closing.
• Error-free quotes – the rules engine works through hundreds of dependencies and variants in seconds, the same way every time. No more “sorry, I got the price wrong”.
• Better-qualified leads – instead of “please contact me”, your CRM receives a specific configuration with its parameters and budget.
• Sales 24/7 – customers configure in the evening, at the weekend or from another time zone. A configurator never goes on holiday.
• Product education – customers understand the options and dependencies on their own and call with a decision, not with the question “what’s actually possible?”.

See how it works in practice – we have a showroom of working configurators that you can click through live before you decide on your own.

A “configurator” isn’t a single tool but a family of solutions. The right one depends on the product, the customer and what should happen after the configuration.

Visual 2D configurator

The customer sees the product and changes its elements (colours, modules, finishes) on a flat visualisation. It works well where a quick, clear presentation of variants matters, without a full 3D model.

3D Product configurator

The product is rendered in the browser, rotates through 360° and swaps materials and parts in real time. Best for products where “seeing” means “understanding” – machinery, gazebos, garages, furniture, vehicles. You’ll find 3D examples in the showroom: the 3D car configurator, the garden gazebo configurator and the metal garage configurator.

Pricing configurator (CPQ)

The heart of sales: an engine that calculates the price from the selected options according to your rules – discounts, quantity breaks, dependencies between components. This is where a configurator stops being a “nice demo” and becomes an automated quoting system.

Variant / rules-based configurator

For complex products where not every option fits with every other. The rules engine makes sure the customer can’t configure something that can’t be manufactured – and suggests valid combinations. The more complicated the catalogue, the greater the value.

The biggest mistake is treating a configurator as a separate island. The real value appears when the customer’s configuration flows on: it lands in your CRM as a lead with its parameters, the price syncs with the price list in your ERP and the quote PDF is generated automatically. Instead of five tools and five invoices, you have one connected process.

We usually connect this layer with JSON Hub – our SaaS that brings the configurator, CRM and quoting together in one place. But we don’t replace what already works for you: if you have your own CRM or ERP, the configurator plugs into it through integrations. We connect systems; we don’t make you throw them out.

The realistic range for a well-designed B2B configurator is PLN 49,000–89,000 excluding VAT, depending on the number of variants, the complexity of the pricing rules, the scope of integrations and whether you need 3D. The main price drivers are the number of parameters and dependencies, the depth of the pricing logic and integrations with existing systems.

You don’t start with an enterprise behemoth costing hundreds of thousands. You start with an MVP in 8 weeks – a working version that does the job – and extend it in phase 2, once it’s already earning. Want to estimate the scope for your product? Use the configurator cost estimator.

From the first call to production: 8 weeks. No “it depends” and no open-ended bill for hours.

• Audit and customer decision map – we sort out variants, dependencies and pricing logic. A messy catalogue gets organised first and digitised only after that.
• UX/UI design – how the customer moves through the configuration without getting lost in the options.
• Build + pricing engine – the configurator and the pricing rules.
• Integrations – CRM, ERP, PDF generation, lead flow.
• Testing, training and launch – plus a 4-week optimisation cycle after go-live.

You usually have a working configurator on staging after about 5 weeks – you see results well before the end of the project.

Companies with a configurable product that comes in many variants and a sales process where quoting takes expertise gain the most: machinery and equipment manufacturing, construction and building components, made-to-measure furniture, joinery, electronics and IoT, vehicles and vehicle bodies, modular systems. The common denominator: lots of variants, pricing rules and sales reps who work it all out by hand today.

If your product is simple and has one price, a configurator won’t change much. If it has hundreds of combinations and “it depends” in every quote, that’s exactly where it pays for itself.

We don’t tell – we show. A few projects that illustrate well what a configurator and quote automation deliver:

• Farm machinery manufacturer: 8 sales reps, 150 enquiries a week, 60% of them the same questions.
• Colliers Poland — VR Virtual Design Lab: an interactive 3D/VR presentation of space as a sales tool.
• Smart Control App: an app and control panel as part of the product’s digital experience.

Want to see what a configurator would look like for your product? Book a free call – at the first meeting we define the scope and give you a firm quote. The rule is simple: decisions first, budget second.